Customer lists. Cover letters. Trade secrets. Pay structures. Reputation. All forms of Intellectual Property. You can learn how to protect—and build upon—these things with THE VALUE OF A GOOD IDEA: Protecting Intellectual Property in an Information Economy.

$14.95 for one copy (that’s more than 40 percent off the retail price); or $5.95 per copy when you buy a carton of 18. Use the book yourself—or buy a carton and give copies to your clients and friends.

Here’s what one amazon.com reviewer wrote about the book:

I've bought and read dozens of books on IP issues: copyrights, trademarks, trade secrets, customer lists, etc. I'd never found one book that dealt with everything until one of my clients suggested this one. It's long but thorough. It's written in plain English. And it's especially good on trade secrets, proprietary information and things like customer lists.

Specifically, THE VALUE OF A GOOD IDEA includes chapters that discuss:

· copyright infringement
· enforcing copyrights and discouraging their abuse
· trademarks and trade dress
· trademark infringement versus trademark dilution
· “fair use” online of copyrighted material or trademarks
· how patents differ from copyrights and trademarks
· what constitutes a trade secret
· how “branding” fits in intellectual property law
· how rights to privacy and publicity can affect intellectual property
· how damage to reputation works
· how metadata and other Internet ID tools work

According to Silver Lake publisher James Walsh:

The move to online commerce and the growing importance of brand identity are making intellectual property an essential part of business. Another important issue is the notion of fair use on the internet. Some online entrepreneurs believe they can use anything they find online. This isn’t so. Fair use has very specific applications.

THE VALUE OF A GOOD IDEA bridges the gap between the practical business and abstract academic worlds.

Singles vs. Cartons

Price per Book $14.95 USD Price per Carton $107.10 USD